January 24, 2012 in Web Marketing Research by admin

Google Instant – Good for Insights, Good for Laughs

What do people commonly search? Trying to get inside the minds of our potential customers is not a new concept; but how we do so has certainly been changing rapidly in recent years. There are many tools for getting ideas about what people care about when they search online (one of the top places people now go to review products & services, make purchases, & find local solutions to their problems). Google Insights offers a free view of the popularity of certain search terms over time. Find out if A is more popular than B. Check out trends, seasonality, & geographic popularity down to the city level! Search engine marketers & webmasters are constantly trying to figure out what users might search for in order to optimize websites for increased rankings. Many feared that long-tail keyword optimization would be hurt by Google Instant. However, most SEO experts have overcome that fear by now. Google Instant is meant to make searching easier & faster, with estimates over 2 seconds per search. Google Instant is now being re-examined as a tool & a trend. Here’s how…

What’s So Funny? Google Instant is a Popular Screen Shot

There’s something else going on out there in regards to Google Instant. People have noticed the interesting & sometimes funny, even alarming, results that come up in the search suggestions. On a social level, individuals have been taking snap shots of these results & sharing their interesting finds with others. Try it yourself – you’ll probably get a good shock or laugh out of the results. Here are some interesting ideas to get you started. Apparently, there’s a lot of people interested in whether or not mini giraffes are real & if fairies truly exist. See for yourself…

Mini Giraffes . . . Everybody Wants One!

Fairies – Fact or Fiction?

How Can Google Instant Provide Marketing Insights?

So, how is Google Instant yet another marketing tool? Well, go to Google Search & begin to type something in (if you haven’t already been provoked based on the aforementioned examples). . . Notice how Google offers you other popular keyword terms or phrases that others have typed in. Here are some examples of results that might be insightful to …

Companies that Sell Business Solutions

Companies that Sell Items That Are Blue…or Blu…

Companies that Sell the Best…

Indeed, this Instant dose of what I’m probably searching for saves me time. 2 seconds a search X 30 searches daily = 60 seconds a day. Thanks for my minutes back, Google! If you find yourself with an interesting application for this, feel free to share your discoveries! Happy Searching!